Common London Tourist Mistakes: Tips to Avoid When Visiting
Visiting London is on everyone’s bucket list—for good reason. This iconic city is a must-see, with over 30 million international visitors visiting it annually. However, it’s easy to make common London tourist mistakes if you’re unprepared.
But with that many tourists comes a lot of… let’s say, interesting decisions. From standing on the wrong side of the escalator (you’ll get the look) to mispronouncing “Leicester” in the most painful way, the list of bloopers is longer than the line for afternoon tea.
As someone who has visited London multiple times a year for the past 15 years, I’ve had plenty of opportunities to make (and learn from) these classic tourist mistakes—so you don’t have to.
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Getting Around Without Losing Your Mind (or Wallet)
Not Using Contactless or Oyster Cards Properly
Using contactless cards is the easiest way to pay. You don’t need to buy a Visitor Oyster card ahead of time—tap in and out with your contactless credit/debit card or mobile wallet. But here’s the catch: each person needs their own card or device. Don’t try to tap twice with one card—you’ll get charged incorrectly.
Taking a Black Cab from the Airport
Unless you want to start your vacation with a three-digit receipt, skip the cab. Instead, use the Elizabeth Line, Piccadilly Line, or Heathrow Express. They’re faster, cheaper, and way less stressful.
Ignoring Helpful Transit Apps
Google Maps is fine, but Citymapper is the real MVP. It tells you how long it takes to walk, bus, Tube, or bike somewhere—and even warns you about delays. Download it before your trip and thank us later.
Forgetting to Tap Out on the Tube
Forgetting to tap out of the Tube. Always tap in at the start and tap out at the end to avoid being charged the maximum fare. Remember, use the same card you tapped when entering the Tube.
Avoiding Tourist Traps & Scams
Shopping at Souvenir or American Candy Shops in Central London
These shops are often overpriced, low quality, and many are involved in tax scams. For authentic souvenirs, try local markets or museum shops.
Falling for the Overpriced Experience Traps
Avoid places like M&M World, Madame Tussauds,, and Shrek’s Adventure. Instead, opt for free things to do in London, like the Sky Garden, the British Museum, or a stroll along the South Bank.
Being Too Casual with Your Phone in Public
Don’t leave your phone on the table while dining, especially at outdoor cafes. A common scam involves someone distracting you while placing a newspaper or clipboard over your phone—and just like that, it’s gone.
Also, be cautious while walking with your phone out. Some thieves ride in groups on bikes or mopeds and swipe phones straight from your hands while checking a map or texting. Hold it securely, or keep it tucked away unless you need it.
Eating Smart in London
Dining in Tourist Zones
Avoid eating in Leicester Square, Piccadilly Circus, or right outside major attractions. Walk a few blocks out and you’ll find better food at better prices.
Not Understanding Pub Etiquette
In most pubs, you order at the bar, not from a server. Don’t wait around awkwardly—go up and order. Tipping is not expected unless the service is exceptional.
Missing Out on Classic British Food
Trying traditional British dishes should be part of your experience in London. Start with a hearty Full English breakfast—eggs, sausage, bacon, beans, toast, and sometimes even black pudding. These are served all day in classic greasy spoons and cozy pubs.
On the weekend, go for a Sunday Roast—usually roast beef, roast potatoes, seasonal veggies, and Yorkshire pudding, a savory pastry bowl made for soaking up gravy. It’s comfort food at its best.
Here’s your cheat sheet:
- Full English Breakfast: Found in pubs and greasy spoons, often served all day.
- Yorkshire Pudding: A must with roast meats and gravy.
- Sunday Roast: A weekend ritual in most pubs—don’t miss it!
Just remember: most pubs don’t have table service. Head to the bar, order your food and drinks, and then grab a seat. It’s easy peasy.
Understanding Service Charges and Tipping in London
Here’s the deal: most London restaurants (especially in central areas) automatically include a 12.5% service charge on your bill. Check the receipt before tipping—if you see “optional service charge included,” you’re good to go. There’s no need to tip twice.
If no service charge is added, a 10–12% tip is customary for sit-down meals, especially if the service was good. Tipping is unnecessary at pubs unless it’s table service, and even then, it’s not expected. Ordering coffee or a quick sandwich? A smile and a thank-you will do just fine.
Example: You’re enjoying fish and chips at a proper London pub. No tip is needed if you order at the bar and collect your food. But if a server takes your order and brings it all to your table, tossing a pound or two is a kind gesture.
Understanding British English and Cultural Norms
Misunderstanding Local Vocabulary
Learn a few key differences to avoid awkward situations:
- “Cheers” = thank you or goodbye
- “Pants” = underwear (say “trousers” instead)
- “Loo” = bathroom
- “Queue” = line
- “Boot” = trunk of a car
Escalator Etiquette is Sacred
We’re not kidding—this is a big one. In London, you must stand on the right side of escalators and walk on the left. This isn’t just a suggestion; it’s law in the hearts of Londoners. Block the left side and you’ll get huffed at, glared at, or even nudged aside. Want to blend in instantly? Nail this rule from day one.
Not Embracing British Politeness
The Brits take their manners seriously. You’ll hear “please,” “thank you,” and “sorry” a lot—so join in! Those small words go a long way, whether you’re asking for directions to the British Museum or getting a coffee at a café.
And here’s a fun quirk: Brits will say “sorry” even if you bumped into them. It’s not about admitting fault—it’s part of the national charm. So when in doubt, throw in a “sorry” and continue on.
Cutting in Line (AKA the Cardinal Sin of Queueing)
Queueing is a British sport, and cutting in line is the fastest way to get dirty looks (or worse). Whether waiting for a bus, buying a ticket, or even standing outside a food truck, always find the back of the line and wait patiently. Jumping the queue is a surefire way to out yourself as a tourist.
Being Disrespectful to the King’s Guard
They may look like statues, but the King’s Guards are real soldiers. Don’t try to make them laugh or get too close—you will be shouted at (and it’ll be your most awkward vacation video).
Seeing the Best of London Without the Stress
Booking Attractions at the Wrong Time
Major sights like the London Eye, Westminster Abbey, and Tower of London should be booked in advance. Visit early or late to avoid crowds. Some museums have late-night hours that are perfect for skipping school groups.
Overloading Your First Day
Jet-lagged and planning the Tower of London + Afternoon Tea + Big Ben? Not a great combo. Plan something chill for day one, like a pub dinner or light sightseeing.
Not Grouping Attractions by Neighborhood
Save your feet and your budget by planning your day by area:
- City of London: St. Paul’s, Tower of London, Sky Garden
- South Bank: London Eye, Borough Market, Tate Modern
- Westminster: Big Ben, Parliament, Westminster Abbey
- South Kensington: Natural History Museum, V&A, Hyde Park
Not Checking for Local Holidays and Bank Holidays
As you plan your trip, check if your visit overlaps with any UK holidays or Bank Holidays. On these days, some attractions may close or have reduced hours, and finding an open restaurant could be more challenging than expected. Prices for accommodations and flights also tend to rise around holiday weekends, so book early and double-check availability.
Off-the-Beaten-Path Neighborhoods
Only Sticking to Central London
Explore:
- Richmond Park: Wild deer and peaceful walks
- Shoreditch: Street art, vintage shops, great brunch
- Greenwich: Markets, the Prime Meridian, riverside views
- Hampstead Heath: Epic picnic views of London
Missing Lesser-Known Food Markets
Sure, Borough Market is great, but check out:
- Camden Market (weekdays are best)
- Maltby Street Market (Saturday & Sunday)
- Broadway Market (Saturday)
- Columbia Road Flower Market (Sunday)
Skipping Day Trips Outside of London
If you’re visiting for more than a week—or this isn’t your first time in London—take advantage of the excellent rail system and head out into the countryside. England is more than just its capital; many charming towns are just a short train ride away.
Easy and rewarding day trips from London include:
- Windsor – See Windsor Castle and stroll around the royal town.
- Oxford – Explore historic colleges and quaint streets.
- Cambridge – Take a punting tour and soak up academic vibes.
- The Cotswolds – Picture-perfect villages, rolling hills, and afternoon tea-worthy charm.
Free Views (That Aren’t the London Eye or The Shard)
Paying for Views When You Don’t Have To
Skip the pricey tickets and check out:
- Seabird, Southwark
- Sky Garden (free, but book in advance)
- 8 Bishopsgate and 22 Bishopsgate
- Primrose Hill
- Garden at 120
Budgeting and Accommodations
Staying Too Far From Central London
That £60 hotel might cost you in time. Use Citymapper to check how long it takes to get to key attractions. Aim for zones 1-2.
Expecting U.S.-Style Hotel Amenities
AC, washcloths, elevators—these are not always a given. If these are must-haves, check carefully before booking. I learned the hard way about checking if the accommodation had AC, when London hit a record high when we were living there in 2019.
Realistic Budgeting Tips
Expect to pay:
- Budget: £120 per night
- Mid-range: £200
- Splurge: £350+ Prices fluctuate with season and events, so book early.
Safety & Street Smarts
Ignoring Pickpocket Warnings
Popular spots like some Tube stations, Buckingham Palace, or Camden are pickpocket magnets. Keep phones zipped up and bags in front of you.
Walking Like You’re Still in the U.S.
Cars drive on the left. Look both ways—twice. Don’t stand too close to the curb; those buses don’t play.
Booking.comTechnology Tips
Using SIM Cards or eSIMs
Avoid roaming charges by grabbing a local SIM or using an eSIM like Airalo.
Going Cashless
Most places accept cards, and many are contactless-only. Still, keep a few £1 and £2 coins for small purchases or markets.
Download Before You Go
- Citymapper: Better than Google Maps
- Xe App: For Currency exchange rate
- TFL Oyster App: Track your fares
- Dojo App: Many restaurants don’t take reservations, but you can queue online.
- TripIt or Wanderlog: For organizing your plans
- Trainline: If you are planning on traveling outside of London
Packing + Shopping Smart
Not Using Those Coins
British coins can be worth up to £2. Don’t leave them rattling around unused—they add up!
Overpacking
You’ll walk a lot. Pack light and smart. Think layers, not bulky clothes. And leave the Wellies at home unless you’re headed to the countryside.
Common American Missteps in London
Even the most seasoned travelers can trip up on cultural differences. Here are a few classic American bloopers to watch out for:
- Saying “downtown London” – Londoners don’t use this term. Referring to the actual neighborhood, “Soho,” “the West End,” or “Central London” are more accurate.
- Assuming everyone is English, London is one of the most multicultural cities in the world. Many Londoners aren’t ethnically English, so tread lightly with those assumptions.
- Expecting overly friendly service – Customer service in London is polite, but not typically chatty or excessively warm. It’s not rude—it’s just how it is. Don’t take it personally if your server doesn’t ask how your day is going.
Recognizing these subtle differences helps you blend in better—and avoid a few eye rolls along the way.
Final Tips for a Smarter London Visit
- Always check the “London dos and don’ts” before your trip.
- Study a good London tourist map in advance.
- Use apps like Citymapper to master public transport.
- Know the areas where not to go in London (especially late at night).
- Pack comfy shoes—this is a walking city.
Visiting London and want more inspiration?
- Ultimate 5 days in London Itinerary for first-time Visitors
- 30 London Myths and Urban Legends Debunked
- Best Day Trip By Train from London Under 3 hours- 2024
- 37 Surprisingly Common Travel Mistakes and How To Avoid Them
- How to survive a long-haul flight
- Beginner’s Guide to London: Traveling to London for the First Time
Final Thoughts on Common Tourist Mistakes for London
Plan smart. Stay flexible. Use contactless payment correctly. Avoid overpriced candy shops and cabs. Learn some local slang. Eat where the locals eat. And don’t forget to look both ways when crossing the street!
You’re ready to take on London like a local (with better shoes and fewer mistakes). Cheers!
Frequently Asked Questions About London Tourist Mistakes.
In this section, you’ll find advice on navigating typical uncertainties about etiquette, attire, planning, and more when visiting London.
Remember to stand on the right when using escalators, allowing people to pass on the left. Forming an orderly queue at bus stops, ticket counters, and when boarding public transport is also considered polite.
London’s style is quite eclectic but leans towards smart-casual. Opt for layers, comfortable walking shoes, and an umbrella or waterproof coat to prepare for changeable weather. Don’t wear Wellies in London. They are meant for the countryside, not an urban city.
A minimum of four days is recommended to explore London’s main attractions, but ideally, allocate a week to experience the city more fully without rushing. We don’t recommend exploring the countryside until you have spent a week exploring London.
It’s best to avoid staying in accommodation far from central London, as these may have fewer transport links, making it difficult to travel to popular sights. One common mistake is choosing accommodations too far away because they are cheaper. Unfortunately, valuable vacation time will be wasted commuting into and out of London Central.
Avoid bringing bulky electronics or heavy books, as these can become cumbersome. Ensure electrical items are compatible with UK voltage and plug sockets.
Firstly, take advantage of the extensive public transport network. Also, many museums are free, so visit some world-class institutions like the British Museum or Tate Modern.